Glam-Aholic Life-style Founder Faucets the Combs Women For Beautiful New Journey Equipment Marketing campaign | Information

Mia Ray and her firm Glam-Aholic Life-style are an in a single day success, a decade within the making. The Detroit native went viral a number of years in the past when, as she expanded her equipment and purse firm to incorporate journey totes and duffel luggage—the gathering offered out in 10 minutes, incomes her $700,000. It additionally put her on the map as a star within the trade.

Ray skilled her unprecedented surge in enterprise as web shoppers flocked to her Instagram Stay gross sales throughout the peak of the coronavirus pandemic in 2020. Her devoted followers, who she calls her Glam-aholics, faithfully assist her promote out her inventory.

Black designers have made an enormous push in recent times into the purse market. From Telfar to Brandon Blackwood—purses and their associated equipment are making a generational shift amongst Black customers as many transfer away from buying main Italian manufacturers to boutique, homegrown traces.

Glam-aholic Life-style is carving out a distinct segment with luggage and equipment lined with a signature letter G. The road options purses, wallets, totes, and Ray was the primary of her opponents to roll out a full baggage line—full with a high-profile photoshoot at Detroit’s Wayne Metropolitan Airport.

“I’ve at all times stated I wished the model to be luxurious for everyone. I do know that quite a lot of ladies stroll round with a Gucci or Louis [Vuitton] bag and don’t have something to place in it. I would like Black ladies to look good and really feel good with this attractive purse and nonetheless have cash within the financial institution,” stated Ray in an interview with BET.com.

Ray wished to make Glam-aholic accessible to ladies of any age, together with teenage women. She treasures her younger followers, saying, “I want I noticed extra Black faces or Black designers, particularly Black ladies making issues particularly for me once I was rising up.”

Together with her youthful prospects in thoughts, this vacation season, Ray linked up with Jessie James Combs, D’Lila Star Combs and Probability Combs, the three daughters of legendary hip-hop mogul Sean “Diddy” Combs for a a brand new marketing campaign impressed by the 90s traditional movie, Clueless shot at a rental in Beverly Hills.

When requested how she linked after which booked the Combs women, who hardly ever work with any manufacturers, Ray merely stated, “I requested.”

The drop, which encompasses a attractive monogram journey set priced at $250, debuts on November 25, Black Friday.

She provides, “My secret sauce is God. I actually had my coronary heart set on this Clueless marketing campaign and I simply felt just like the Combs sisters had been the right trio to hold it out.”

RELATED: Lil’ Kim Fashions In The New Fall ’22 Mackage Marketing campaign—See The Iconic Pictures!

RELATED: Diddy Sings His Daughters’ Praises After Seeing Their Trendy Homecoming Appears to be like: ‘I’m So Proud’

Ray explains that the youngsters had been extraordinarily skilled and “the sweetest,” noting that each one three women got here up with concepts and had been “naturals” in celebrating the merchandise on and off-camera. “They cherished the entire outfits that we picked for them. It was actually from sunup to sunset. It was such an incredible expertise.”

Whereas the ladies agreed that they had an incredible expertise, they’re mature sufficient to see the deeper that means behind the encounter. “We had been all excited to work with a Black-owned model particularly led by a girl. This was our second marketing campaign and we stay up for many extra,” they stated in a press release.

“Our favourite components had been the seems and the way they blended with the brand new bag assortment. It was colourful and superb for all of us to have enjoyable collectively as sisters, and gown up precisely just like the film,” stated the twins, 15 and sister Probability, 16.

Ray hopes to collaborate with the Combs women once more, particularly since Jessie James and D’Lila Star have each hinted at a future profession in style. “We might like to have our personal model in the future and it’s why this shoot was so inspiring,” they stated. “We’re desirous to be extra college students of the style world and create an empire of style, magnificence and extra.”

Probability, who has modeled together with her sister earlier than, loves style as effectively, however sees her wings spreading elsewhere. “All of us love style, however I’m additionally curious about appearing and I’m loving my ardour for tennis as effectively.”

Ray, who has two sons, says she was  impressed by her time with the three teenage mini moguls.

“I get so many older ladies who say to me that what I’m doing is magical as a result of it could have been remarkable of their day. I [also] hope that I hold inspiring the youthful era. I’m proud that ladies are profitable proper now and I simply don’t see it slowing down anytime quickly… or ever.”