Shama to capitalise on demand for serviced house residing with new life-style idea, while including 10 new properties to its portfolio by 2025

Shama to capitalise on demand for serviced house residing with new life-style idea, while including 10 new properties to its portfolio by 2025

ONYX Hospitality Group has unveiled plans to strengthen its serviced house model, Shama. Aiming to steer the serviced house phase, Shama is planning to open 9 new properties in Thailand, and one in Malaysia, boosting its portfolio with 10 new properties by the top of 2025.

ONYX Hospitality Group took over the Hong Kong-based Shama model, in 2010and has since expanded the manufacturers footprint in Hong Kong, China and Thailand. The group at the moment operates six Shama properties in Thailand and ten properties in Hong Kong and China.

The serviced house sector has remained resilient all through the pandemic. Because the leisure of regional COVID-19 restrictions, shopper confidence has elevated, leading to a return of expatriate relocations, enterprise journey, and the restoration of leisure journey.

The serviced house phase has continued its restoration tempo since many nations relaxed their COVID-19 journey restrictions. Consequently, we’re seeing extra expatriates relocating to Thailand. As ASEAN rises as a regional financial hub, Thailand is in a powerful place to capitalise on this progress, because it has at all times been nicely served with the infrastructure and companies to enchantment to incoming expats. Serviced flats globally remained resilient, even on the top of the pandemic, seeing a progress charge of no less than 20%. In Thailand, the occupancy charge stayed nicely above 50%, notably within the upper-upscale market that targets expatriates. Mr. Yuthachai Charanachitta, Proprietor and CEO of ONYX Hospitality Group

Introducing new life-style idea, Shama Social Membership

Recognising that many serviced house visitors are strangers to their metropolis, Shama appears to be like to attach its visitors with the material of the area people. Shama has launched Shama Social Membership, which goals to deliver collectively a like-minded group of worldwide travellers who love connection and worth social interactivity and new experiences.

Shama Social Membership goals to boost the general customer expertise, connecting visitors to every
distinct neighbourhood. The social membership idea stems from Shama’s three important model pillars:

  1. Modern residing: Bespoke inside design that’s sensible and classy,
  2. With out boundaries: Actions and programmes to acclimatise residents to the locale, and
  3. Considerate gestures: Thoughtful touches assist residents connect with the surroundings and really feel proper at house from the primary day of their keep.

Understanding the significance of native individuals, Shama Social Membership goals to mobilise the area people surrounding every property, encouraging locals to affix in and work together with visitors. Every Shama property will use the social membership platform to ship locally-tailored programmes of actions, occasions, video games, social events, meals & drink, music, in addition to a wide range of visitor service hallmarks, together with company social duty initiatives reminiscent of serving the area people meals financial institution, and interactivity with native distributors. For extra info, observe

About ONYX

ONYX Hospitality Group is part of Italthai Group. ONYX operates a number of but numerous manufacturers together with Amari, OZO and Shama. Every caters to the distinctive necessities of right this moment’s enterprise and leisure travellers. ONYX reaches past its Thai roots to supply modern administration options throughout the Asia-Pacific with properties in Thailand, Malaysia, China together with Hong Kong, the Maldives, Bangladesh and Lao PDR. 


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